What Is Hybrid Brokerage?
Only Braun offers Hybrid Brokerage, a program that allows the Seller to first list the property for sale. If the property does not sell by the time the Seller desires or with the terms the Seller desires, then the Seller may convert the listing to Braun’s WorldBid sales platform, thus ensuring continuity of the sales process, buyer pool and desired results within Seller’s timeframe.
Our Hybrid Brokerage program was developed to put the seller back in the “driver’s seat” and deliver optimal sales results in our ever-changing real estate market. The Hybrid is all about options, and no two Hybrid Brokerage programs are exactly the same — each program is customized to meet the client’s specific needs.
Sellers choose the time frame which works best for them and the marketability of their property. Our experts can easily redirect to an alternate sales method without missing a beat.
Hybrid Brokerage Benefits
• Ability to utilize the power of Braun’s brokerage process and/or our Worldbid sales platform.
• Custom recommendations provided by Braun’s expert Valuation Team
• If the property isn’t sold, you can convert to our Worldbid sales platform, ensuring the property is sold by the date of your choosing
• The Seller picks the timeframe to sell
• Full marketing and buyer continuity throughout the sales process
Before a marketing campaign is designed, Braun conducts a extremely thorough analysis of the asset(s) and demographics of the target market. This analysis takes into account where buyers come from, best sources to reach these buyers as well as optimal frequency to maximize conversions to sale. Once these findings are complete, they are matched with the price of the asset(s), the seller’s budget, and the seller’s ideal ranges to invest in creating exposure.
Braun’s primary goal is to secure the highest purchase value for our client’s assets by developing highly effective marketing communications that engage potential buyers to take action. Our Marketing Campaigns Include:
Braun works with our syndicated partners to provide cutting-edge Native Advertising, which provides placement of your asset on the world’s top websites. The result packs a powerful punch.
Behavioral Targeting is a digital marketing medium that isolates potential buyers through our proprietary buyer profile. Buyers are identified through online behavior, and your property is subsequently shown to potential buyers who exhibit the highest level of interest and/or buying potential.
Search Engine Marketing (SEM)
With billions of internet search queries each day, it’s imperative in a successful marketing campaign to achieve top placement on the most prominent search engines. Our powerful alliances with Google, Yahoo, and Bing allow ideal positioning of your asset on the internet, which equates to exponentially-increased visibility of your asset on our website.
Search Engine Optimization (SEO)
Your asset will undergo a rigorous Search Engine Optimization campaign that will ensure top organic placement on the first page of all major search engines. This campaign includes heavy-hitters such as Google, Bing and Yahoo, as well as international search engines like Baidu and Alibaba.
Your asset will be syndicated and published to thousands of other national, regional and localized websites as part of a comprehensive web strategy that allows top placement, enhanced reach and increased frequency to your asset’s potential buyers.
Marketing to Network Partners
Braun’s network partners include the Mike Ferry Organization, The Institute for Luxury Home Marketing, Sportstar Relocation, Premiere Estates Auction Company, Fortune 500 Companies, celebrities, athletes, wealth managers, and more. Your asset will be personally introduced to each and every one of our powerful network partners, providing unprecedented exposure to the most likely buyers and investors.
We’ll consider a mix of traditional radio that includes talk radio and AM/FM placements as well as digital radio, in cooperation with our partners at Sirius XM, Pandora, and more.
Contrary to popular belief, traditional media is not extinct. Television ad campaigns can still play an integral role in a successful marketing campaign. Our secret sauce includes compelling creative of the highest quality in addition to placements that guarantee the highest reach and frequency through our media partners.
As part of our bespoke marketing campaigns, Braun will launch a global blitz of public relations. Our award winning public relations team selects the most relevant and highly prized mediums to pitch and secure placements. We find that a successful public relations campaign is at the cornerstone of our marketing campaigns. Our public relations campaigns have reached as far as the UAE, Asia, Australia, and further.
Just as each asset is unique, each marketing campaign is unique. Sometimes, traditional marketing tactics are not sufficient; we’ll work creatively to compose a grassroots marketing campaign that can include dozens of unique and personalized options.